Fast-growing business law firm Morris Law is a modern, full-service business law firm. They want to shake up a traditional industry and make law easier to understand. In the firm of the future – which they want to build – business law is for the people and the business, not for the lawyers. Morris Law’s office is where many meetings take place, and this is where Convini coffee has played an important role since its inception in 2014.
Good coffee is a good start to meetings with clients
Martin Taranger is the CEO of Morris Law. The firm has offices in Gothenburg and Stockholm, as well as on Öckerö, an island outside of Gothenburg.
– “We are a meeting-intensive company with many visitors,” says Martin Taranger. “Offering high-quality coffee is a nice start, and we strive to have a good routine when we have guests and clients visiting. Walking the customer to the coffee machine and offering good choices is a nice way to get the conversation going. The good coffee from Convini helps to get off to a good start and make a good impression, says Martin.
– In fact, coffee is an important part of our culture,” says Martin.

Convinis baristas make coffee for our big events
So how does working with Convini work? And, what are the advantages of Convini compared to other players?
– If you compare different coffee companies, there is usually not much difference between the coffee itself and the machines; many offer more or less the same thing. But Convini is different from others, because in addition to coffee and machines, they are also strong in relationships and they are open to collaboration. “Over the years we have had a good cooperation and done a lot of events together where we found synergies between our companies. We have organized large events and parties at our offices where we invited 250-300 people and decision-makers. Then Convini has hosted us with their baristas and offered coffee and coffee drinks. We have helped each other and benefited from each other in a very good way.
– It is incredibly helpful that we know each other well, that we have a personal relationship and can contact each other in a simple and easy way. The employees at Convini are really open to this and engage in a good way, which builds loyalty over time, says Martin.
Would you recommend Convini to a friend or contact at another company?
– Yes, I would. As I said, coffee beans and machines are with everyone – it’s hard to tell the difference. But, what I really like about Convini is that they have a holistic approach and that they support in different parts, for example also at our events. We value the personal relationship and Convini is so much more to us than just Monday-to-Friday coffee, concludes Martin Taranger.
About Morris Law
Morris Law was founded in 2014 in Gothenburg and is one of Sweden’s fastest growing firms in business law. About 80 people work at their offices in Gothenburg, Stockholm and Öckerö. They are a full-service agency, i.e. they work broadly and handle all types of business law towards companies (B2B). Their ambition is to build the business law firm of the future by combining customer focus, team spirit and advice of the highest quality with modern technology.